VOX ATL
VOX ATL is Atlanta’s leading platform for uncensored teen self-expression and voice. For over 30 years, they’ve provided a space for diverse teenagers to share their stories, dismantle negative stereotypes, and cultivate the leadership skills necessary to shape their communities. By bridging the gap between youth perspective and professional journalism, VOX ATL empowers the next generation of storytellers to speak their own truths.
Services
- UI/UX Design
- UI/UX Development
The Challenge
VOX ATL approached us for a modernized website that looked and felt like the teen-driven space it is. As an organization that challenges society’s perceptions of young people, their digital presence needed to reflect both their vibrant culture and their professional output. The challenge was to create a site that felt as credible as a renowned newsroom while remaining accessible and exciting for a teen audience.
The Result
The result is a high-performance digital home that matches the impact of the VOX ATL mission. By merging professional newsroom standards with a teen-centric aesthetic, we delivered:
- A Modernized Media Presence: A visually engaging platform that positions VOX ATL as a legitimate and powerful voice in the Atlanta media landscape.
- Intuitive Navigation: A restructured sitemap that makes a decade’s worth of teen journalism easy to discover and share.
- Operational Efficiency: A secure, user-friendly WordPress backend that empowers the VOX ATL team to manage their content with total confidence and speed.
A Modern Newsroom
Our process was rooted in creating a seamless experience for both the creators and the readers. We developed a modernized layout that took cues from respected global media organizations, but infused it with an energy that felt authentic to Atlanta’s youth.
Empowering Creators
We focused heavily on the site’s architecture. Because VOX ATL produces a high volume of diverse content, we designed an intuitive sitemap to ensure that first-time visitors and long-term followers alike could navigate the stories with ease. On the technical side, we chose the WordPress platform to prioritize efficiency for the VOX ATL staff. We knew that for the organization to thrive, the backend had to be as user-friendly as the front-end, allowing for rapid updates, robust security, and simplified site management. As a core w7th value, we ensured the site was built with accessibility as a priority, creating a barrier-free experience for every user who interacts with the brand.
