YEAR

2019

DELIVERABLES

Visual Design

Creative Direction

The Purple Aisle

The Purple Aisle is a nonpartisan civic leadership accelerator where Millennials from all parties come to advance political theories and collaborate on policies, programs, and civic technologies. The organization works in lab-style environments that integrate innovation and rapid-problem solving into political thought leadership.

YEAR

2019

DELIVERABLES

Visual Design

Creative Direction

The Purple Aisle

The Purple Aisle is a nonpartisan civic leadership accelerator where Millennials from all parties come to advance political theories and collaborate on policies, programs, and civic technologies. The organization works in lab-style environments that integrate innovation and rapid-problem solving into political thought leadership.

Solving ‘people’ problems, on all sides of the aisle.

CHALLENGE

The Purple Aisle asked us to help define a brand around their existing logo. We led the design work, as well as developed an interactive web app for their popup lab solutions. Eventually, our relationship evolved into us becoming The Purple Aisle’s studio of record.

APPROACH

We crafted The Purple Aisle’s brand by developing reusable templates, reports, one-pagers, and a major Pitch Book to solidify a consistent design language. As purple is in the name, and the blend of the Red and Blue primary political parties, we knew the color had to be a brand cornerstone.