YEAR

2019

DELIVERABLES

Visual Design

Creative Direction

Dance Iquail

Dance Iquail is a 21st-century, cutting-edge dance company that was birthed not only to educate and empower talented dancers and audiences, but to also bring positive influences to inner-city youth through education and community awareness.

YEAR

2019

DELIVERABLES

Visual Design

Creative Direction

Dance Iquail

Dance Iquail is a 21st-century, cutting-edge dance company that was birthed not only to educate and empower talented dancers and audiences, but to also bring positive influences to inner-city youth through education and community awareness.

“I tell my stories through dance.”
Iquail Shaheed

CHALLENGE

We were asked by Dance Iquail to create reusable high-impact marketing materials to highlight the dance company’s history and garner more donations.

APPROACH

Dance Iquail needed visual assets that reflected the language they used to describe themselves. We studied the marketing materials used by both young and established dance companies and created materials that visually stood apart from what donors came to expect, while providing all of the information they needed.