Amari Means Love participated in our Brand Strategy + Identity Intensive, where we worked closely to develop an adaptable strategy. With that strategy, we were able to rework elements of the existing brand into an updated design language and visual asset package. We initially started with a crystalline butterfly as it's a very clear symbol of beautiful transformation through ugly work, similar to the process of unlearning behaviors and thought patterns to become the best version of yourself for yourself and potential partners. We ultimately built around the heart from the original logo but kept the crystalline approach as a nod to alchemy and the occult.