The Howard University Department of Theatre Arts trains knowledgeable theatre artists, theorists, historians, and teachers in the theatre arts, pioneering innovative forms of drama and dance that enable African-American artists to speak in their own distinctive cultural voice. Each season, the department presents classical and contemporary plays that not only entertain, but offer a forum for ideas and discussion.
YEAR
2010 - 2018
DELIVERABLES
Visual Design
Art Direction
Howard University Department of Theatre Arts
The Howard University Department of Theatre Arts trains knowledgeable theatre artists, theorists, historians, and teachers in the theatre arts, pioneering innovative forms of drama and dance that enable African-American artists to speak in their own distinctive cultural voice. Each season, the department presents classical and contemporary plays that not only entertain, but offer a forum for ideas and discussion.
An internationally acclaimed leader and producer of artistic merit.
CHALLENGE
The Department of Theatre Arts presents upwards of six thematically cohesive productions each academic year and needed high-quality marketing materials to publicize their shows. Each production required large marquee posters, smaller posters, flyers, and programs for print and a variety of digital assets for web and email campaigns.
APPROACH
We worked with the Department of Theatre Arts to create marketing suites and campaigns to drive audience attendance and alumni donations, as well as maintain and safeguard the legacy established and carried by alumni like Phylicia Rashad, Debbie Allen, Chadwick Boseman, Taraji P. Henson, and Ryan Jamaal Swain.
