Ambassador
Horace G. Dawson
Scholars Program

Non-Profit Organization
Ambassador Horace G. Dawson Scholars Program Mission

The Ambassador Horace G. Dawson Scholars Program is committed to enriching the educational journey of each young male scholar through academic tutoring, college preparatory workshops, personal mentorship, and professional guidance.

ClientHGD Scholars Program
CategoryIdentity + Branding
Year2013
Project Information
The Ambassador Horace G. Dawson Scholars Program works to ensure college preparedness for African American males enrolled in DC Public Schools who have a desire to pursue higher education. The program called for a brand that mirrored the institutions the students were preparing for, with an updated and masculine feel that would work across the various mediums used to promote the program. Discussions with HGD Scholars prompted us to focus not only on scholarship, but worldliness and an openness that students are exposed to within higher education. The program ultimately decided to move in a slightly different direction.