Ambassador Horace G. Dawson Scholars Program Mission
The Ambassador Horace G. Dawson Scholars Program works to ensure college preparedness for African American males enrolled in DC Public Schools who have a desire to pursue higher education. The program called for a brand that mirrored the institutions the students were preparing for, with an updated and masculine feel that would work across the various mediums used to promote the program. Discussions with HGD Scholars prompted us to focus not only on scholarship, but worldliness and an openness that students are exposed to within higher education. The program ultimately decided to move in a slightly different direction.