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YEAR

2014

DELIVERABLES

Identity Development

Visual Design

Creative Direction

Ambassador Horace G. Dawson Scholars

The Ambassador Horace G. Dawson Scholars Program is committed to enriching the educational journey of Black young male scholars through academic tutoring, college preparatory workshops, personal mentorship, and professional guidance.

YEAR

2014

DELIVERABLES

Identity Development

Visual Design

Creative Direction

AMBASSADOR HORACE G. DAWSON SCHOLARS

The Ambassador Horace G. Dawson Scholars Program is committed to enriching the educational journey of Black young male scholars through academic tutoring, college preparatory workshops, personal mentorship, and professional guidance.

“I wanted to do something special...

To help others achieve.”

Ambassador Horace G. Dawson

CHALLENGE

We were asked to develop and launch the identity and brand that would offer Black male students assistance in pursuing higher education after graduating from the DC Public School system.

APPROACH

The Ambassador Horace G. Dawson Scholars Program called for a brand that mirrored the institutions the students were preparing to attend, with a clear and masculine feel that would work across the various mediums used to promote the program. Our discussions with program executives prompted us to focus not only on scholarship, but the worldliness and openness that well-rounded students usually develop while pursuing higher education.

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