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YEAR

2017

DELIVERABLES

UI/UX

Development

Creative Direction

DFBA

The Defense Forensics & Biometrics Agency (DFBA) leads, consolidates, and coordinates forensics and biometrics activities and operations for the Department of Defense in support of identity operations. In short, the agency enables a lot of amazing things to happen in the realm of the governmental and military application of forensics and biometrics technology in battle and in day-to-day life.

YEAR

2017

DELIVERABLES

UI/UX

Development

Creative Direction

DEFENSE FORENSICS & BIOMETRICS AGENCY

The Defense Forensics & Biometrics Agency (DFBA) leads, consolidates, and coordinates forensics and biometrics activities and operations for the Department of Defense in support of identity operations. In short, the agency enables a lot of amazing things to happen in the realm of the governmental and military application of forensics and biometrics technology in battle and in day-to-day life.

Deny the enemy anonymity.

CHALLENGE

The new DFBA brand and website needed to reflect the agency’s bold mission to deny the enemy anonymity, unify a geographically-split enterprise, and put relevant information in the user’s hands — wherever they may be.

APPROACH

The DFBA brand was outdated and focused on protecting a nation at war. We wanted to utilize the existing US Army’s Institute of Heraldry seal to build a brand around the agency’s overall mission — deny the enemy anonymity — at all times. Elements from the existing brand were repurposed to provide a link from the past to the present.

The existing site was entirely redesigned as a responsive, dynamic presence that would be cleaner, clearer, more concise, and of course, in line with the new brand. Built from the ground up with HTML5, CSS3, and jQuery, the new, fully responsive, Section 508 Compliant DFBA site solidified the new brand and showcases a reinvigorated agency, ready to continue its work in a new age.

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