Brown Liquor Music seeks to create avenues and spaces where people can connect through skilled, relatable, and authentic storytelling.
YEAR
2019
DELIVERABLES
Brand Strategy
Identity Development
Creative Direction
Brown Liquor Music
Brown Liquor Music seeks to create avenues and spaces where people can connect through skilled, relatable, and authentic storytelling.
Authenticity is Key.
CHALLENGE
We were tasked with positioning Brown Liquor Music as an authentic storytelling brand by crafting their visual identity and brand voice.
APPROACH
We created a look and feel that would draw from Brown Liquor Music’s name and the warmth of the old American whiskey and bourbon aesthetic. We then created a suite of brand assets as a toolkit that could be used by their marketing team for a variety of communications.
