“If you can dream it, you can achieve it.”
The Creator archetype is an extremely imaginative cultural pioneer with unique, nonconforming points of view and nonlinear thought patterns. Its aesthetic is on point, and because it understands the importance of innovation and invention, it is dedicated, hardworking, and achievement-oriented. The Creator is driven by its innate desire to create something meaningful and enduring and it gets deep satisfaction from both the process and outcome of creating something that didn’t exist before.
The Creator archetype acts on its innate and intense need to innovate, invent, or reinterpret the world and structures around it. It embodies the full breadth and fullness of the human experience and works hard to express emotions, thoughts, and concepts in ways that haven’t previously been explored. The Creator, as an arbiter of taste and culture, uses its developed aesthetic and unique point of view to pioneer new cultural perspectives.
The Creator is inherently nonconformist, unconcerned with fitting in, in favor of expressing something deeply felt as it creates according to a vision of how things could be better. It will fight uphill battles, swim against the current, and destroy established practices in its quest to create something of enduring value, but can get tripped up by perfectionism and fear of mediocrity and judgment.
Core Principles
Pillar: Leave Legacy
Drive: Transformation, Knowledge, Vision, Discovery
Fear: Stagnation, Ignorance, Doubt, Uncertainty – Unintended negative consequences
Strategy: Develop a Vision and Live by it, Transformation
At-A-Glance
Goal: To make dreams come true
Voice: Mystical, Informed, Reassuring – All your dreams can come true if you believe.
What customers FEEL: Fascinated, Enchanted
Audience: Unique, Transformative, Adopters, Believers
Evolved Perspective
Imagination
Perception & Intuition
Manipulation
Trickery
Ego
Fundamental: Magician: The Magician archetype is fearless and focused on the best possible outcome. It is a deep thinker with a highly evolved perspective that allows it to view the world through infinite lenses. The Magician archetype houses different aspects that emerge based on various strengths and expressions, all underpinned by the main characteristics of the fundamental.
01 Alchemist
The Alchemist aspect combines fact and intuition in order to transmute one thing into something else entirely. The scientific and the spiritual mesh to give this aspect a belief that there are no limits. The Alchemist must be careful though, lest this belief create the temptation to engage in fraud.
02 Scientist
The Scientist aspect is passionate and curious, taking things apart as it wants to see what things are made of. It uses the newfound knowledge of what it has seen and witnessed to be a change agent in the world. However, the Scientist should remind itself not to miss the forest for the trees in its pursuit of science and beyond.
03 Engineer
The Engineer aspect uses a structured approach to finding solutions for everyday problems, transforming creative energy into practical expression. The Engineer, grounded and practical, may find itself acting as a puppet master if its devotion to making things work is left unchecked.
04 Innovator
The Innovator aspect is an idea machine that thrives on change and is unafraid of taking risks to get to a solution. It has a unique ability to create unexpected connections and uses its strong power of observation and insight to determine trends and high-potential concepts. The Innovator, with its high intellect and idea generation, may be challenged to stay focused or act on its ideas.
Magician consumers are motivated by both the desire for personal transformation and to be change agents in the world around them. They may very well be in a position of leadership, due to their influential and charismatic nature. To connect with them, you’ll need to take them on a transformative journey that helps them evolve as people or evolve their outlook. Above all, be sure your business is clearly exuding its consciousness so that Magician consumers can see and connect with your identity and purpose.
