“Life is Simple. Simplicity is Elegant” // “Keep it Simple”
The Innocent archetype is a positive personality with an optimistic outlook. It craves safety, but ultimately truly wants happiness and simplicity. Because it is honest with no ill-will towards anyone, it is terrified of not only doing something wrong but also being punished for that wrongdoing. The Innocent tends to see beauty in everyone and can usually see an inner beauty that others may not.
The Innocent archetype is an eternal optimist, lacking cunningness or corruption, that sees the potential for beauty in everything. Purity, virtuosity, and faultlessness lie at the heart of every thought and action for this archetype as it seeks the promise of paradise. The innocent finds joy and meaning in simple pleasures, embodying inner peace and acceptance.
The Innocent archetype is honest and wholesome, as it does not operate with hidden agendas, loves freely and unconditionally, and trusts and forgives. As it is unsullied by manipulation or cynicism, it may appear naive or gullible. At its worst, the Innocent may choose to retreat to fantasy as a means to avoid or repress actual issues.
Core Principles
Pillar: Discover Self-Actualization
Drive: Happiness, Morality, Simplicity, Honesty, Positivity
Fear: Anguish, Depravity, Complexity, Deceit, Negativity – Doing something wrong
Strategy: Display Wholesome Virtue, Foster a Feel-Good Spirit
At-A-Glance
Goal: To be happy
Voice: Optimistic, Honest, Humble – Most Wholesome Things in Life are Pure.
What customers FEEL: Joyful, Encouraged
Audience: Wholesome, Natural, Responsible, Aware
Faith
Optimism
Trusting
Naivety
Boring
Traditionalist
Fundamental: Innocent: The Innocent archetype has an unbridled sense of wonder, seeing the world as honest and wholesome. This archetype embodies a sense of renewal, inner peace, and nostalgia. The Innocent archetype houses different aspects that emerge based on various strengths and expressions, all underpinned by the main characteristics of the fundamental.
01 Child
The Child aspect embodies playfulness, freedom, and the expectation of wonder. This aspect demonstrates a relentless belief in the goodness of humanity and is open to possibilities while possessing an inner toughness and resilience like kids on the playground. Eternally youthful, the challenges for the Child are ensuring it cannot be easily influenced, learning to be dependable, and growing up and assuming responsibility.
02 Dreamer
Possessing a powerful and vivid imagination, the Dreamer aspect lives and creates in the paradise of its mind. It communicates its ideas passionately and abstractly, with nothing to prove as it embodies a sense of freedom from the world’s limitations. The Dreamer’s unorthodox and expressive demeanor can inspire others, but it may lack the structure necessary to execute its ideas in the real world.
03 Idealist
The Idealist aspect is driven by the unshakeable belief that it can make the world a better place and can inspire others to believe the same. Motivated by the concepts of peace and harmony, it is altruistic, cooperative, and respectful in its quest for deeper wisdom and debunking popular myths. Though the Idealist may not be uncompromising in its commitment to a greater common good, it can find itself viewing the world through rose-colored glasses and avoiding conflict in the name of diplomacy.
04 Muse
The Muse aspect is a source of inspiration and a conduit to knowledge and understanding for others in its relationship with its partner(s) to inspire various endeavors. It finds meaning and purpose supporting, inspiring, and encouraging as a facilitator to a practitioner. The Muse is usually a selfless provider of focus, however, it may act according to its own agenda and its unfocused energy can sometimes bring chaos rather than clarity.
Innocent consumers prefer honest, straight-talking, gimmick-free advertising and are naturally drawn to optimistic brands. Anything that is heavy, guilt-inducing, or negative is immediately off-putting. They like brands that make life simple and when they find one they can trust, they are usually loyal to it. These consumers long to have some sort of traditionally ideal life, complete with a perfect partner, well-behaved kids, a fulfilling job, and a nice home. To connect with Innocent consumers, be honest and kind while showcasing how you’ll add to their goodness and make their lives simple and fun.
